Press Releases

Leading nonprofit organizations representing millions of American parents, teachers, nurses and children announced the formation of the Smart Television Alliance (STA) to promote quality television content for children. STA is being created under the leadership of the National Education Association, the nation’s largest professional organization with 3.2 million members; National Parent Teacher Association (PTA), the nation’s largest volunteer child advocacy association with 5.5 million members; and the National Council of Women’s Organizations (NCWO), a coalition of more than 200 organizations representing over ten million women.

Summer vacation for many children is already half way over and many families are failing to take advantage of one of the greatest opportunities to continue learning while school is out and television viewing by kids is soaring.

The Smart Television Alliance (STA) today announced a new effort to help parents deal with the significant increase in children’s media and television use over the summer. Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, is the campaign’s exclusive preschool television sponsor and first to join this new initiative.